Katherine Brown
What changes will brands see amid the coronavirus epidemic?
The impact of coronavirus (COVID-19) has sent shockwaves through the Chinese community far and wide. The effects on lives everywhere have...
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Katherine Brown
How consumers fell in love with bridge brands
The gap between luxury and high street has long defined consumer segments - that is, until the sudden boom of contemporary bridge brands....
Katherine Brown
Will the new generation of Chinese brands break out of China?
Across the retail sector to technology and innovation, Chinese brands have gone from strength to strength. The past decade or so has...
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